Services
We work across the three areas that determine how a brand performs on Amazon. Each service page sets out what is included, how it is delivered, the Selling Partner API roles it uses and why, and what it costs. Every one is also available as training for your own team, with ongoing monitoring of their work.
01 · Brand Presence
Brand Presence Management
Everything a shopper sees of a brand on Amazon: detail pages, A+ Content, Brand Store and brand protection, built and maintained as one presentation.
Brand presence management covers the whole of how a brand appears on Amazon: the detail page a shopper lands on, the A+ Content beneath it, the Brand Store they browse, and the consistency of all three across every marketplace the brand sells in. We build that presentation and maintain it as products, packaging and positioning change.
What is included
- A+ Content design and publication. Module selection, layout, copy and imagery for Basic and Premium A+ Content, produced to Amazon's current specifications and submitted for publication, with moderation outcomes tracked and rejections resolved.
- Brand Store design and build. Multi-page Brand Store construction, including navigation structure, category and sub-category pages, shoppable imagery and seasonal updates.
- Detail page image sets. Main image gallery sequences covering the hero image, feature callouts, scale and dimension references, lifestyle context, comparison imagery and infographics.
- Listing copy and search optimisation. Titles, bullet points, description and backend search terms written for the category and checked against Amazon's content policies, informed by search query data rather than assumption.
- Brand Registry and brand protection. Enrolment in Amazon Brand Registry, plus ongoing monitoring for unauthorised listings, hijacked ASINs and content changes made by third parties, with reporting and takedown submissions.
- Multi-marketplace localisation. Adapting content for additional Amazon marketplaces, including translation, market-specific compliance review and locale-appropriate imagery.
- Content refresh cycle. Scheduled review and update of A+ Content, Store pages and imagery as ranges, packaging or positioning change.
02 · Advertising
Effective Amazon Advertising
Sponsored Products, Sponsored Brands and Sponsored Display structured, managed and reported against commercial targets agreed in advance.
We manage Amazon advertising against commercial targets agreed with the client. That covers account structure, keyword and product targeting research, bid and budget management, negative targeting, creative for Sponsored Brands, and the reporting that connects advertising spend to sales and margin.
What is included
- Account structure and restructure. Designing campaign, ad group and targeting architecture so spend is attributable and reporting is interpretable, then migrating existing campaigns into it with spend controlled through the transition.
- Keyword and product targeting research. Search term research, competitor ASIN targeting, category targeting and audience selection appropriate to the product and its stage in the catalogue.
- Bid, budget and placement management. Ongoing bid adjustment, placement modifiers, budget allocation across campaigns and dayparting, with automation handling frequency and the team setting strategy.
- Negative targeting and waste removal. Systematic search term review and negative keyword and ASIN application, to remove spend against terms that do not convert.
- Sponsored Brands creative. Headlines, custom imagery and video assets for Sponsored Brands placements, produced to Amazon's advertising specifications and policies.
- Product launch advertising. Advertising plans for new products, including the ramp period where conversion history is limited and targeting has to compensate.
- Advertising reporting. Reporting on spend, sales, advertising cost of sale, total advertising cost of sale, share of voice and placement performance, with written commentary on what changed and why.
03 · Operations
Catalog & Seller Operations
Listing errors, account health, policy issues, inventory reports, forecasting, replenishment and variation errors. This is the recurring work that keeps an account running.
This is the operational half of selling on Amazon: the catalogue data behind every listing, and the day-to-day account work that keeps the business running. Listing errors, suppressed ASINs, account health notifications, policy issues, inventory reports, forecasting, replenishment and product variation errors. It does not stop, and it is the work that most often gets deferred when a team is stretched.
What is included
- New product setup. Creating listings from client product data, including titles, bullet points, descriptions, attributes, images and the compliance fields the relevant category requires.
- Catalogue audit and correction. Reviewing an existing catalogue for suppressed listings, duplicate ASINs, missing attributes, incorrect categorisation and detached variations, then working through the corrections by commercial impact.
- Variation family management. Building and repairing parent-child relationships so size, colour and pack variations present correctly on the detail page.
- Bulk catalogue operations. Preparing and submitting flat files or API updates for large-scale changes, with validation before submission and reconciliation afterwards.
- Account health monitoring. Regular review of performance notifications, policy compliance, order defect rate, late shipment rate and valid tracking rate, with remediation where metrics move outside agreed thresholds.
- Case and escalation management. Opening, tracking and following up Seller Support cases on the client's behalf, including reinstatement documentation for suppressed or blocked listings.
- Inventory, forecasting and replenishment. Monitoring stock cover, inbound shipment status and FBA capacity limits, producing demand forecasts, and flagging replenishment decisions ahead of stock-out risk.
- Marketplace expansion. Preparing and operating listings for additional Amazon marketplaces, including the catalogue and compliance work each region requires.
04 · Analytics
Analytics and reporting
Measurement across brand presence, competition, market share, advertising performance, catalogue health, inventory and repeat purchase behaviour, using tooling we built ourselves.
All services
| Service | Amazon service categories | Pricing |
|---|---|---|
| Brand Presence Management | Enhanced Brand Content | Priced per ASIN or per Brand Store project. Content refresh, brand monitoring and team training are available on retainer. |
| Effective Amazon Advertising | Advertising Optimization | Charged as a monthly management fee, scoped to managed spend and campaign complexity. Audits and training programmes are quoted as fixed-price projects. |
| Catalog & Seller Operations | Cataloguing, Account Management | Priced per project for audits and bulk correction, or as a monthly retainer for ongoing catalogue and account management. Training is quoted per programme. |
| Analytics and reporting | Brand Analytics | Monthly subscription covering report delivery and commentary. One-off analysis quoted per project. |